Posts Tagged ‘ Antoinette Beenders ’

Article of Inspiration: Antoinette Beenders

March 23, 2013
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Antoinette Beenders is Aveda’s creative director. She has been for years and continues to grow the Aveda name with her strong belief in education and perfection. She was premiered in the latest issue of Behind The Chair on paper. For those of you who aren’t aware of this magazine, it’s a must-have if you are in the beauty industry.

via behindthechair.com

There is an intimate article about her start in life as a hair dresser, emphasizing that her journey was not easy and it took determination and hard work to get where she is today. She never accepted ‘no,’ and never accepted anything less than perfect. As a young Dutch woman she moved to London without knowing how to speak English. Not really having a plan other than to surround herself with successful people, she achieved her goal and worked with industry leaders. Later, becoming a platform artist and accepting a position from the owner of Aveda.

Boudicca via behindthechair.com

Her decision to accept this job from Aveda didn’t come easy, but she was ready to make a name for herself and be a part of world that she was less familiar with. This article was inspirational for me as a student at Cinta Aveda institute. I take pride in knowing that Ms. Beenders worked so hard to get where she is now, she’s a perfectionist, and created an Aveda curriculum that ensures haircuts to be articulate and mindful.

Boudicca via behindthechair.com

I connected with her, because there was a point in her career where she didn’t get to spend any time with her husband. She decided that life’s too short to not spend it with the people you love, so her husband goes everywhere she does so they can spend as much time as possible together even on business trips. I admire this thoughtfulness, because it is difficult to spend time with the people I love, and I haven’t even graduated school yet. Her success is inspiring and I’m proud to be a part of the Aveda family.

Beauty Trends: Neo Goth

November 6, 2012
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Antoinette Beenders is the director of the Aveda Artistic Team and she has created the brilliant new Fall line. “Neo Goth” is the new look that everyone should at least want to re-create for a hot date or fabulous party. It has a twist of edginess and classy all intertwined.

With a strong dark lip, strong smokey eye, or both, it has created a fierce intense look to catch anyone’s attention. I think it is a remarkable statement and yet so simple that I’m not sure why no one has thought to do it recently.

Antoinette says,

We captured the strength and emotion of the neo-gothic movement and reframed it by adding fragility and romance to the look. By pairing it with graphic futurism of Japanese manga and anime we created images that are almost otherworldly.

Along with the makeup you can add an edgy haircut or straight and modern to go as an accessory. Just like with clothing you add a belt to your outfit to give it that extra ‘aw.’ Mixing a dark red-burgundy lipstick with a black matte smokey eye and a red violet hair color.

With dark hair color plays with the illusion of shadow by melting unique colors together. Using these dark tones around the featured areas of the face help accent in the perfect way and create the look of a classic beauty.

The styles are iconic in design, yet feel modern, even futuristic—and have our collection’s gothic edge.

Allen Ruiz, Artistic Director for Styling said. I think that this look is just the beginning of what new and fashion-forward steps Aveda is taking.