Aveda Pure Abundance Hair Potion

Product - Aveda Pure Abundance Hair Potion

Aveda Pure Abundance Hair Potion definitely falls into the easy decision column. It’s best suited for fine hair; it bulks it up and gives it a nice matte texture.

The Hair Potion is actually a powder that liquefies when it hits your hair or skin. You just sprinkle it sparingly onto your hair and then use your fingers to create the style you want. The bottle claims it thickens hair up to 17%, but that actually seems to me like they may be underselling it compared to the actual effects I’ve experienced.

This product is best for textured, matte styles, as opposed to slicker styles obtained using wax or pomade.

Aveda Pure Abundance Hair Potion is one of Aveda’s best sellers.

  • What It Is

    It’s a volumizing and texturizing product with an unusual formula that goes from powder to liquid.

  • What It Does

    As a dry powder, it absorbs oil and adds lift at the roots. When it’s rubbed between hands, it turns wet and can be used to create tousled, beachy waves. Aveda also claims that it will temporarily bulk up the hair shaft by up to 17 percent.

  • Key Ingredients

    Acacia gum and kaolin clay (temporarily thicken hair); pullulan and honey (add hold); silica (absorbs oil).

  • How It Feels/Smells/Looks

    It starts out as a powder, but when you rub it between your hands, it turns into a wet, sticky paste. There’s no discernible scent.

  • Why I Like It

    This product acts like a dry shampoo, volumizer, and beach spray all rolled into one—what’s not to love?