Aveda Joins the No Poo Revolution

Brunette Woman with Curly Hair

Who has time to wash their hair every day? Those of us with curly, wavy, or frizzy hair know that our hair looks better the second or even the third day after shampooing.

Frequent shampooing can dry out the hair and curly hair has a tendency to be dry because the curls make it difficult for the hair’s natural oils to travel down the hair shaft. The solution for many has been to use conditioner only; however, conditioner alone does not remove product build-up and won’t leave your scalp feeling squeaky clean.

Aveda has joined the no poo revolution with their new product Be Curly Co-Wash. Be Curly Co-wash is sulfate free, using babassu oil to gently cleanse the scalp, leaving the hair soft and the curls defined.

Co-wash isn’t just for curly hair, but can be used by anyone with a tendency towards dry or frizzy hair.

Co-wash provides the essential moisture to hair, leaving the hair soft, manageable, and clean.

Stop by an Aveda Experience Center and see if Be Curly’s Co-Wash is right for you!