Products

Article of Inspiration: Antoinette Beenders

March 23, 2013
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Antoinette Beenders is Aveda’s creative director. She has been for years and continues to grow the Aveda name with her strong belief in education and perfection. She was premiered in the latest issue of Behind The Chair on paper. For those of you who aren’t aware of this magazine, it’s a must-have if you are in the beauty industry.

via behindthechair.com

There is an intimate article about her start in life as a hair dresser, emphasizing that her journey was not easy and it took determination and hard work to get where she is today. She never accepted ‘no,’ and never accepted anything less than perfect. As a young Dutch woman she moved to London without knowing how to speak English. Not really having a plan other than to surround herself with successful people, she achieved her goal and worked with industry leaders. Later, becoming a platform artist and accepting a position from the owner of Aveda.

Boudicca via behindthechair.com

Her decision to accept this job from Aveda didn’t come easy, but she was ready to make a name for herself and be a part of world that she was less familiar with. This article was inspirational for me as a student at Cinta Aveda institute. I take pride in knowing that Ms. Beenders worked so hard to get where she is now, she’s a perfectionist, and created an Aveda curriculum that ensures haircuts to be articulate and mindful.

Boudicca via behindthechair.com

I connected with her, because there was a point in her career where she didn’t get to spend any time with her husband. She decided that life’s too short to not spend it with the people you love, so her husband goes everywhere she does so they can spend as much time as possible together even on business trips. I admire this thoughtfulness, because it is difficult to spend time with the people I love, and I haven’t even graduated school yet. Her success is inspiring and I’m proud to be a part of the Aveda family.

My Time at the Institute.

February 14, 2013
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After almost seventeen months I am finally approaching the end of my time here at the Cinta Aveda Institute. I am so grateful for the knowledge the institute has given me as well as for how much my personal and professional skills have expanded. My experience here from the time I walked in to have my initial interview to now has been overall a great one.

I chose to attend Aveda after looking into a few other schools in the area, and I feel that this was by far the best choice. When I came for my tour everybody seemed friendly and fairly goal-oriented. I loved how clean and neat everything looked and the fact that sold it for me was that I would be using amazing products that I believe in.

I was really excited to start and Kevin, my intro teacher, could not have been more perfect for introducing the basics and the products. I was nervous at first but he is an amazing teacher and I think that he does a great job at keeping everybody feeling comfortable as well as staying on task.

Once I moved to the student floor I learned so much, I can’t even believe how much I have learned in such a short time. All the instructors here are very experienced and amazing at what they do. I am so lucky to be learning from such a talented group of people.

The Aveda color line is amazing and even though I am more interested in cutting I love that we can formulate to get the perfect color every time. Starting off with a more complex, customizable line will definitely benefit the Aveda student in the future whether or not they decide to stay with the Aveda family after their time at the institute.

After completing my sixteen hundred hours here I will feel prepared and confident while going into the industry and finding the right salon for me. I still have a lot to learn but the fundamentals that have been instilled in me here will stick with me forever.

Since I am approaching my end date I have been reflecting on my time here and I can honestly say that it has been overall a great time. I have made friends that I know will stick with me for life. I’m not going to lie and say that every moment here has been perfect, I have definitely had my ups and downs, but after all the blood, sweat, and tears I have become a better person and have learned how to work hard and be on time.

The institute has not only taught me how to cut and color hair, but also how to maintain a professional image and a work-friendly attitude. I have grown so much during my time here and I thank everybody who has helped me along the way. I am excited to finally graduate and start my career as a cosmetologist!

Career Change and Maintaining Personal Values

December 12, 2012
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Before I chose to attend beauty school at Cinta Aveda, I had spent nearly a decade working in the animal field. During my career I worked in wildlife care; I assisted in a breeding program aimed at re-building the population of an endangered species, and I worked in education- spreading the message of conservation and environmental protection. I am proud to say that in choosing to begin a career with Aveda, I am continuing to make a positive impact in the natural world. In keeping with their mission, Aveda is a cruelty-free company: they do not test their products on animals. However, there are several beauty companies that are cruelty free; Aveda goes beyond cruelty-free product testing. The plant where Aveda manufactures their products has been labeled as a certified wildlife habitat by the National Wildlife Federation.

Certified Wildlife Habitat

Though I’ve worked with a variety of species, the majority of my time was spent working with birds, so I have a great appreciation for the work that Aveda does with Audubon– an organization that works to preserve all wildlife habitats, but with particular focus on birds. Aveda works with Audubon to provide nesting sites for wild birds living in the wildlife habitat of their manufacturing plant, and in the preservation of natural habitats in other places around the country. The beauty industry and protection of the natural world seem like two completely different entities, but Aveda has managed to make them work hand-in-hand- bringing a new meaning of “beauty” to the beauty industry.

Beauty Trends: Neo Goth

November 6, 2012
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Antoinette Beenders is the director of the Aveda Artistic Team and she has created the brilliant new Fall line. “Neo Goth” is the new look that everyone should at least want to re-create for a hot date or fabulous party. It has a twist of edginess and classy all intertwined.

With a strong dark lip, strong smokey eye, or both, it has created a fierce intense look to catch anyone’s attention. I think it is a remarkable statement and yet so simple that I’m not sure why no one has thought to do it recently.

Antoinette says,

We captured the strength and emotion of the neo-gothic movement and reframed it by adding fragility and romance to the look. By pairing it with graphic futurism of Japanese manga and anime we created images that are almost otherworldly.

Along with the makeup you can add an edgy haircut or straight and modern to go as an accessory. Just like with clothing you add a belt to your outfit to give it that extra ‘aw.’ Mixing a dark red-burgundy lipstick with a black matte smokey eye and a red violet hair color.

With dark hair color plays with the illusion of shadow by melting unique colors together. Using these dark tones around the featured areas of the face help accent in the perfect way and create the look of a classic beauty.

The styles are iconic in design, yet feel modern, even futuristic—and have our collection’s gothic edge.

Allen Ruiz, Artistic Director for Styling said. I think that this look is just the beginning of what new and fashion-forward steps Aveda is taking.

Aveda’s Invati Line

October 11, 2012
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So many people jokingly ask me if I can give them more hair, and I say “well, Aveda just came out with a product that reduces hair loss and makes your hair feel thicker and fuller!”

The new Invati line is quite an amazing development in terms of taking nautrual ingredients and doing something that heavy chemicals have only had minimal success with in the past. The Invati line is not Rogaine, it is not proven to grow hair where there is absolutely none. However, there are quite a few testimonials that it has at least some success in growing hair even in bald spots.

The secret is to use the whole system together.

  • Invati Exfoliating Shampoo: Uses wintergreen-derived salicylic acid to cleanse the scalp of sebum build up leaving the follicles open for the hair to come through.
  • Invati Thickening Conditioner: Uses arginine derived from sugar beets and soy protein to strengthen the hair and prevent breakage allowing the hair to grow longer and feel thicker.
  • Invati Scalp Revitalizer: Uses a blend of Ayurvedic herbs, such as turmeric and ginseng to invigorate the scalp and bring the blood full of nutrients to the surface to enrich the hair bulb so the hair can grow strong.

The shampoo and conditioner should be used as you would use any other shampoo/conditioner. However, the scalp revitalizer should be used twice a day, morning and night. To apply the scalp revitalizer take sections of your hair parallel to your part and going horizontally spray it on the scalp. Then, give it a good five minute massage all over. When you hair has reached the level of thickness you want you can reduce your use of the system to once a week or very fourth or fifth time you wash your hair.

Invati Commercial

 

Outer Peace Acne Relief

September 12, 2012
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Ever since I was in high school I have dealt with acne.  I have tried everything for it, from Neutrogena, Clean and Clear and even a doctor prescribe benzoyl peroxide topical cream. Finally I decided to be an esthetician and came across Cinta Aveda Institute. I had never used Aveda products, so when I saw that they had an acne line (Outer Peace Acne Relief) and an acne facial I was really excited.  After trying both of those combinations together my skin has been better than ever and healthier too. I have learned that there is no cure for acne but it can be treated.

 

Outer Peace Acne Relief Product Descriptions:

  1. Cleanser : Cleans deep into pores—dissolving oil, makeup and other impurities—without irritation or over drying skin
  2. Acne Pads: Cleanses, exfoliates, unclogs pores—to help wipe out blackheads and prevent new breakouts.
  3. Acne spot relief: Eliminate breakouts—and the bacteria that lead to more—while reducing redness and swelling. Ideal when extra help is called for.
  4. Lotion: Helps clear blemishes—and keep oil under control—while shrinking the look of pores. Balances moisture, so skin’s not over dry or shiny.

My results:

  • I follow this 4-step skin care regimen once in the morning and once at night. It doesn’t dry my skin at all. It leaves it smooth and feeling refreshed. I must say I truly love these products and so does my skin. If you have dealt with acne and nothing is working I would definitely try this line.

Tip:

  • like with all skin care regimens you must follow a strict regimen to get the best results. It might be a little more expensive than drugstores acne regimens but its worth the price.

Aveda Brilliant Damage Control Spray

September 6, 2012
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As a Cinta Aveda student stylist, one of my favorite products that I have come to love and tend to use over and over no matter what type of hair my clients have is the AVEDA BRILLIANT DAMAGE CONTROL spray.  It is quite a miracle worker, useful for all hair types, no matter if one has fine hair or the coarsest,  thickest head of hair.  It is an amazing product that is the foundation for any hairstyle. It works great as a pre-styling tool to detangle, protect hair from heat and thermal styling and also condition the hair to keep from pesky fly-aways.  It contains 96% naturally derived ingredients such as moisturizing products like chamomile flower, calendula extract and aloe leaf juice. It also protects from UV rays.

To use, spray on freshly shampooed, towel dried hair, blow dry and then style as usual (it also protects your locks if you are a flat iron or curling iron junkie!) .  The difference is undeniable.  Hair is noticeably softer, smoother and less frizzy than if one didn’t use anything at all.  It is also quite light and does not leave hair sticky or heavy with product which I know is a great concern for a lot of folks.   I also tend to recommend this product to those clients who are a very low maintenance type of person.  If he/she does not like to use any product at all, I would recommend at least convincing them to use this one product at the very least!   They will notice a difference!

Voila, You Have Curls!

August 29, 2012
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For curly hair it is hard to find the right products and way to style. I would know; my hair is infuriatingly curly at times.  I have found the Be Curly styling products from Aveda make my hair quite manageable.  The Be Curly line is designed to give the hair moisture so frizz is controlled and the curls are sleek and bouncy.  All you have to do is wash with the Be Curly Shampoo, Be Curly Conditioner and use the Dry Remedy Treatment mask every third or fourth time you wash your hair.

 

While you hair is towel dried apply a half a dime size amount of the Be Curly Style Prep, then a dime size amount of the Be Curly Curl Enhancer.  If you feel like you need more of either product because you have a lot of hair or it is really long try and keep with the same ratio.  A good thing to do as well is start your product application at the bottom of your hair and move up so you don’t get too much at the top and make it look greasy.  Do not mix the products, apply one and then the other.

Section your hair going horizontally, the bigger the sections the looser the curl will be.  Then,  take a vertical section from that horizontal sectioning to make a “box” like section of hair.  Twist the hair around itself, then take another section. You can switch direction as you twist if you want to variate curl pattern.  Continue until all the hair is twisted.

Now, using a diffuser, set the hair in the diffuser attachment and keep it still while you blow it dry.  Movement will create frizz. You can tilt your head to the side and back or even flip your head down so you get volume at the top. When the hair is completely dry shake out the twists gently, and voila you have curls!

Discovering Aveda

August 13, 2012
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It was all an accident, how I found Aveda.  I originally was looking for a specific product with another company to help my severely damaged hair. I was shopping in Santana Row and had walked into 3 salons and Aveda was the last.  I did not know anything about Aveda and was about to walk out, because they did not sell the product I wanted.  A sales associate approached me and asked what it was I wanted to achieve and I am grateful she did!

I explained to her how I bleached/lightened my hair 4 times in 1 week, going from black to platinum blonde.  My hair was fried, frizzy and definitely dry.  She introduced the Smooth Infusion line to me and I purchased the serum, shampoo, conditioner and prep product.  Before I purchased each item I went into the bathroom and quickly read the reviews online to ensure it was going to work. It is a must to research any product I purchase before I add it to my daily beauty regime. There were over a 1,000 ratings for the products rating it close to perfect.

I was more than satisfied with the results. My hair was amazingly soft and shiny. It was then I realized how great Aveda must be. I had tried many other well known brands, but nothing compared to Aveda.

I can say I was no longer embarrassed to walk around because of my hair being severely damaged.

This was the first great experience I had with Aveda before I even knew I wanted to attend the Cinta Aveda Institute.