Hair

Getting the Perfect Haircut

Woman's Hair Cut with Many Hands

Let’s face it: at least once in our lives, we’ve had a post-salon meltdown. A bad haircut can ruin your day—or many days if it takes awhile to grow out. But that bad experience can be avoided. Here are some simple tips to get the right haircut, and clear communication with your stylist is the key.

Bring plenty of pictures. They give the stylist a general sense of the look and feel you’re going for. Not all stylists are mind-readers and a great visual is worth a thousand words.

Be realistic. A lot of celebrities’ hairstyles look amazing because of hair extensions, Photoshop, lighting, and the attention of a glam squad. If you know a celebrity has a similar hair texture and hair length to yours, then you can probably achieve something similar. Don’t expect the outcome to look exactly like your picture.

Saying “I’d like it short” can mean shoulder-length or even chin length to some stylists. Short. Long. Medium. These words mean different things to different people. Instead, physically show your stylist by using your hair and establish how much length you’d like to remove. Then they won’t take too little or too much off your hair.

Hopefully using these tips can help you better communicate the style and look you want and better establish a long-lasting bond with your next stylist.

The goal is to use good communication to establish a long-lasting bond with a stylist that you trust.

Hair From Your Dreams

Mermaid Hair

Mermaid Hair. Beta Fish Hair. Unicorn Hair. Whatever you call it, it’s dreamy. And it’s happening now.

The pastel hair trend rules the roost. You can get involved with some of Aveda’s high lift colors or enlightener. It’s a commitment, but it’s glorious to be able to see your hair go from natural to a dreamy, fanciful do.

There’s nothing new about crazy hair colors, but now it’s become more prevalent and a lot softer in hue. These soft shades are achievable when your hair has been lightened enough and looks great on long or short hair.

Those who dare to go there will definitely find that these colors require maintenance. Since the colors are so soft, they tend to fade quickly. This means they will need to be regularly attended to at a salon.

There are also things you can do on your own to help keep your color looking as cute as the day it was first done. Shades such as lavender are insanely easy to maintain with Aveda’s pigmented shampoos and conditioners. When you find your color disappearing after a washing, and you want to return technicolor to your tresses, try Blue Malva Shampoo and Conditioner. Together, they add a silvery, cool hue back to hair that’s become brassy or lost its luster. The shampoo is gentle and suitable for all hair types, and the conditioner adds terrific moisture to hair. For soft yellow tones that have faded, chamomile shampoo and conditioner is a great choice to bring back your color.

If you’re going for a big change, why not try mythical hair?

Phomollient Styling Foam

Aveda Product - Phomollient Styling Foam

As a hairstylist, we all have those favorite products that we just love to use. Phomollient just got recruited to your list!

This lightweight styling foam gives you everything you need for the perfect blowout. Weightless volume, light to medium hold, and shine–seriously, can it get any better? Yes, and it does! Phomollient can also give you a nice curl without weighing down your hair, leaving it greasy, or making it crunchy.

Since it is a lightweight foam, it allows you room to pair it with other products. I love to cocktail Phomollient with Aveda’s Volumizing Tonic. These two are definitely a dynamic duo and they never seem to fail me.

With key ingredients like honey, burdock, and marshmallow root, this product is great for fine to medium hair and leaves it smelling amazing! For the perfect round-brush blowout, I totally recommend this product.

The Bob

Hair Style - The Bob‘The Bob’ is a classic haircut that will never go out of style. With so many angles and lengths to wear the ’do, there’s literally a bob hairstyle to fit any and everyone.

Of course, it’s not unusual to see multiple people with the same bob style, but what’s great about this trend is that the style is proving to be universally flattering. Regardless of age or face shape the classic bob just works, and it’s super easy to customize to anyone’s individual style.

Masks for Healthier Hair

Aveda Hair Products Collage

Thick, shiny, healthy hair is something many clients come seeking from their stylist. Every day on the salon floor, we find ourselves offering treatments to enhance the look and feel of hair. Whether it’s color treated, damaged by heat styling, or dry, there are botanical treatments we offer to address these issues. In the salon, we offer botanical treatments for specific issues. These include a relaxing scalp massage with oils blended to meet the needs of dry or irritated scalps. Then we follow it up with a shampoo, botanical serum, and mask. Finally, we finish with a beautiful blowout to display your treated tresses.

Most guests at our salon are well aware of these salon botanical treatments—and frequently request them—but it’s a great next step to try masks at home. This allows you continue the process of addressing whatever concerns you may have with your hair. Aveda offers five great hair masks:

  • Dry Remedy Moisture Mask

    This mask is terrific for dry hair and scalps. It contains buriti oil and has a light scent. It’s a great companion for the dry remedy shampoo and will help maintain hydrated hair.

  • Damage Remedy Intensive Restructuring Mask

    Helps address dull damaged hair. This mask is great for previously highlighted hair. I always recommend it to anyone who has bleached their hair and notices it becoming frizzy, brittle, or generally damaged by processing. Because this mask has quinoa protein in it to help damaged cuticles, it leaves the hair feeling strong and looking shiny.

  • Smooth Infusion Smoothing Masque

    Perfect for frizz-prone hair. This helps defend against humidity. Especially great if you’re travelling through humid climates and want to maintain your sleek style.

  • Be Curly Intensive Detangling Mask

    This is a great new addition that I have used on my own extremely curly hair. It makes blow drying my hair straight so much easier. It moisturizes with babasu oil and shea butter leaving your hair feeling nourished.

  • Color Conserve Strengthening Treatment

    This mask is perfect for a post color treatment and the sunflower and macadamia nut oils help seal in color.

So the next time you find your hair feeling less than fantastic, think about a mask that can be both relaxing and a great way to treat your hair’s needs.

Hair Color First-timers

Three Women with Colored Hair

If you are new to hair color and unsure of how to get started, here are some tips that will help you choose what’s right for you.

  • Evaluate your needs

    Are you low maintenance? Do you live a busy lifestyle? Do you want something permanent? These are all questions to take into consideration since some hair color needs to be touched up every two to six weeks depending on the style. Do you work somewhere conservative? You need to consider whether the color will be appropriate for your work and lifestyle.

  • Bring Lots of Pictures

    Visuals speak louder than words. A picture can help a stylist achieve something similar to what you want or even nail it. Never say “do whatever you think looks best”; a stylist may have an opinion about what would look good on you, but your opinion may be different.

  • Choose Colors

    Choose colors that compliment your skin tone. This can help you narrow down your choices.

Don’t be scared of change. Coloring your hair is a change that can be dramatic or subtle. Be prepared to embrace and have fun with it.

The Benefits of Argan Oil

The Production of Argan Oil Using Traditional Methods

Argan Oil Produced Using Traditional Methods

Argan oil is produced from the plant kernels of the argan tree. It is native to Morocco. In Morocco it is commonly eaten as a dip for bread or drizzled over pasta or couscous. But argan oil also has a variety of cosmetic uses.

  • Nighttime Moisturizer

    Apply one drop to moisturize your whole face and keep it soft and smooth.

  • Skin Toner

    Add 2 to 4 drops to your toner to take advantage of the oil’s nutrients before moisturizing.

  • Exfoliating

    Mix with brown sugar and use as a facial scrub. It will exfoliate and promote healthy surface cell turnover.

  • Acne

    Argan oil’s high linoleum acid content helps to reduce inflammation caused by acne.

  • Razor Bumps and Burns

    Argan oil is an effective treatment for men and women after shaving and also speeds the healing process.

  • Leave-in Conditioner

    This non-greasy oil makes for the perfect leave-in conditioner. Argan oil helps to tame frizz and fly-aways and protects against the heat of hot tools such as blow dryers, flat irons, and curling irons.

  • Lip Conditioner

    Argan oil makes for a wonderful lip treatment or lip balm substitute. Rub 1 to 2 drops on your lips and wipe away any excess. This not only heals cracked lips but leaves your lips feeling soft, smoother, and conditioned.

  • Dry Feet and Heels

    If you are experiencing dry, cracking skin on your feet or heels, rub 2 to 4 drops onto your feet paying special attention to the affected areas. Cover with a pair of socks, let the oil soak in, and then remove.

  • Stretch Marks

    Argan oil can help to prevent stretch marks by improving the skin’s elasticity. Warm 2 to 3 drops of pure argan oil in the palm of your hands and gently rub into any problem areas.

  • Whole-body Moisturizer

    Add a couple of drops of argan oil to coconut oil (or any other natural moisturizing carrier oil) to enjoy all-over dry skin relief.

  • Overnight Deep Conditioning Treatment

    If you have dry, brittle hair, do an overnight deep conditioning treatment with argan oil once a week. Apply 1 to 2 drops of argan oil from the mid-lengths to ends of your hair and let sit until morning.

  • Nails

    Argan oil’s non-greasy moisture is an ideal treatment for cuticles and nails. Remove all nail polish from finger and toe nails and rinse thoroughly before applying argan oil.

Hair Texture Talk

Brown Hair Texture Types

More and more people are seeking out beachy texture for straight hair or to enhance the natural wave or curl they have. Here are some ideas to help your texture shine.

  • Air Dry

    Thoroughly apply product to your hair, and twist or scrunch and allow it to air dry to see your natural texture come to life. A great product to use is the curl enhancer and a hold product like phomollient. Once your hair is completely dry, apply a finishing product like anti humectant and gently break up the pattern of your twists to reveal an effortless style.

  • Diffuse

    If your hair has a natural texture, you want to use a diffuser when you blow dry along with curl enhancing products. A great diffuser to try is YS Park’s. Simply apply your favorite curl enhancing products, and a little heat protectant, and use the diffuser to speed up the drying process.

  • Twist and Diffuse

    This is the method you’ll see used most often in the salon for enhancing texture. You can sit under a dryer and allow your twisted tresses to slowly dry or have the diffuser do the work. By combining the two previous approaches you get a soft textured style that even the most stubborn curls shine through. The key to this is to twist and then allow the hair to dry without further disruption. It’s tempting, but don’t touch the twisted strands or you’ll find your hair will get frizzy!

  • Thickening Tonic

    Here’s a fun fact: your thickening tonic doesn’t always have to be blow dried to activate its benefits. Thickening tonic works well when the product is blow dried into the hair and the amla fruit extract forms a layer on the hair strand that makes your hair appear physically thicker. That’s what makes your hair look so luxurious and full, but you can also spray it in and allow it to air dry to give a beachy texture. Enhancing your hair with thickening tonic is a great idea in conjunction with a hold product like phomollient which has honey in it, so the hold doesn’t need any heat styling to be activated.

  • Volumizing Tonic

    It’s not just a root boost. Try applying volumizing tonic in a light but thorough mist over all of your hair after you spray at the roots. This will give your hair memory and, when you blow dry at home, you’ll be able to add more movement and curl to your style. This is another tip that’s great in conjunction with your favorite hold product.

Aveda Products in Combination

Aveda Hair Products Collage

When I first started my trial and error journey with Aveda products, I admit to playing the guessing game. Luckily every product had a clear description on how to properly use it.

After a year of playing around with the wide variety of products, I found the perfect “go to” combination. Prepping the hair with some Brilliant Damage Control never hurts; everyone can use a little UV and thermal heat protection. I like to follow with a touch of Phomollient. I find this product helps limp hair hold a springy loose curl while also being beneficial to textured hair that needs to be blown straight. I like to finish with a couple pumps of Light Elements Serum. It smooths and weighs down those pesky flyaways I know everyone gets.

No matter the texture, length, or condition of someone’s hair, I find this combination of products always works for me. It’s definitely not the only combination, but if you ever find yourself stuck in a rut of not knowing which combination of products to use, grab these three and I guarantee you won’t be disappointed.

But if I had to choose just one product to take with me to a “stranded on an island” situation, I’d take Dry Remedy Oil. Everyone could use a little dry remedy oil, especially if you have chemically treated hair.

It makes your hair feel like it just took a big sip of refreshing water. A great thing about it is that it’s low maintenance. It doesn’t require any sort of styling or heat to work. You apply it as needed throughout the day to damp, dry, or even style hair. It also works when the wind trashes your hair. Sprinkle a few drops into the palm of your hands and gently glaze over that wind-induced frizz.

For those of you who don’t have chemically treated hair, you also can make use of this product. Textured hair, coarse hair, graying hair—throw this tiny travel-sized vial into your bag and run some through your hair when it needs some freshening. Did I mention that it smells pretty darn good too?

After applying, don’t be too hasty to wipe your hands clean. I personally like to let those natural oils hydrate my hands as well.

Mermaid Trend

Emma Stone with Pink Hair

Emma Stone

Women coloring their hair seems to be all the rage. Remember when the granny hair trend popped up?

If you’re tired of strutting around with silver locks, you’ll be happy to know there’s a beauty trend floating around social media and it is just to “dye” for.

Behold—glitter explosion—pastel colored hair!

Lots of women, including celebs like Kelly Osbourne and Katy Perry, are ditching “normal” colors for pink, blue, and purple shades.

Aside from looking fabulous, these vibrant shades pretty much make you look like a sparkling unicorn or a magical mermaid…and, if becoming a majestic mermaid isn’t at the top of your to-do list, you need to get your priorities straight.

These pops of color are fun and have a feminine vibe. Considering the number of shades available, there’s a pastel color that perfectly complements any girl’s personality.

How to Find the Right Curling Wand

Curling Wand Tips

Gone are the days of curls crimped and crunched by the clamp of a curling iron. The curling wand is here to stay! It’s a great tool to get effortless curls and waves without the spring and hinge contraption of yesteryear. Curling wands are essentially just curling irons with no clamp. They can provide most of the styling options that curling irons create but with a more natural, lived-in look.

The top things to look for in a curling wand are:

  1. Protection

    Many curling wands come with a glove to protect your hand from the heat of the tool. Without a clamp, you’re going to be interacting with the heated portion of the tool a lot more. This is great for getting just the right shape from a curl or wave, but the heat safe glove is a must have for protecting your hands during styling.

  2. Heat

    How hot will it get? How long will it take to get that hot? Check that there are multiple heat settings so your tool can both be customized to your needs and is flexible enough to be shared with friends and family.

  3. Material

    Wands come in a variety of materials from titanium to heat resistant plastics. Look for ceramic or tourmaline ceramic that protects hair during heat styling and reduces frizz.

  4. Size

    The look you’re seeking can be found and a lot of it comes down to the size of the wand’s barrel. Some curling wands come with removable attachments so you can mix it up. If you’re seeking big bombshell curls that fall loosely, then a larger barrel is for you. For shorter hair or tighter curls, you’ll want a smaller barrel.

Using these four criteria, you can narrow down the vast selection of curling wands to find the right one for you.

Men are Vain

Aveda’s Invati Product Line

Aveda’s Invati Product Line

So I’ve come to realize that men are actually quite vain. It’s incredible the lengths a man might go if he fears he’s going bald, either to cover up a receding hairline or try to avoid it altogether.

Time to blast someone I hold near and dear to my heart—let’s call him Bob (sorry, Bob). Bob is a pretty confident guy except that he started showing a receding hairline before he was 21. He wore hats or shaved his head down to a #1 guard (about ⅛″). He would seek my advice on different haircuts or obscure Eastern home remedies.

One day, I suggested this new Aveda product line called Invati. I tell Bob it’s a commitment, but a worthwhile one. He agrees to give it a shot. I bring home the Invati shampoo, conditioner, and spray scalp supplement. It took a few months of daily use, but then even I start to see a noticeable difference. The Invati line took the baby hairs he had and toughened them up to be full grown adult hairs like the rest of them. It also cleansed his scalp so that the hairs he did have could grow to their fullest, thickest potential. Now he swears by the Invati product line and he has made a believer out of me to have seen it first-hand.

You do need patience and diligence for the Invati line to work well—it’s not a quick fix. But if you stick with it, I think you’ll see amazing things happen to your hair and your confidence.

A woman can benefit from it too if she wants a fuller head of hair too.

Go ahead and grab the Invati product line for him or her and watch the “miracle grow” right before your eyes.

Importance of Hair Products

Aveda Hair Products Collage

I never really knew the importance of product until I started studying at Cinta Aveda Institute. Aftercare is vital for the longevity of your hair style, cut, or color. Without certain products, your hair won’t look the same when you leave the salon. It’s important to realize this when you’re spending a lot of money on salon services.

If you spend for beautiful hair color, you might not know that the shampoo you bought at your local drug store actually strips away your color in the shower. It’s always important that you ask your stylists questions about aftercare and that they are educating you with their knowledge of appropriate products.

Essential products that I always use are:

  • Shampoo and conditioner: the most important products you can buy. Most drug store brands actually do more damage to your hair because they contain sulfates and chemicals that dry out the hair and strip away color or the essential oils that your hair needs.
  • Prep or style primer: if you don’t like a lot of product, a style prep or primer is a great choice. You just spritz throughout your hair and blow dry. Benefits of some preps or primers are that they can be moisturizerizing, maintain a style, and can protect against heat damage.
  • Hair oil: this is good for dry or damaged hair. You just take a pea-sized amount, emulsify through your palms, and add to your mid-lengths and ends. Oils add moisture and some contain damage repairing vitamins and proteins that can help restore your hair.

Next time you visit your favorite salon, make sure you are using the right aftercare products. This will help your hair look fresher longer.

Best Hair Masks for Color Treated Hair

Hair Mask Combed in HairEveryone wants thick, healthy hair, but sometimes I feel like it’s harder to achieve this effect when your hair has been color treated.

Originally a brunette, I always felt my skin tone looked better against blonder hair, so I have been color treating my hair for years. I have done some research to find the best hair masks for hair that has been color treated. These act as a thicker, creamier version of conditioner, with a longer lasting effect.

If you are looking to protect your mane, adding in a nice mask such as Moroccanoil’s Restorative Hair Mask will turn hair from limp, frizzy, or fried; to repaired, thick, and lustrous. It coats strands like butter; and when washed away, leaves hair feeling smooth as silk.

If you are looking to preserve, Klorane makes a great pomegranate based conditioner, known simply as Conditioner with Pomegranate. This keeps color treated hair radiant, and helps extend the color longer as well.

If you are looking for a good mask that can be found at most drug stores, Neutrogena’s Triple Moisture Deep Recovery Hair Mask should do the trick. Formulated with olive and sweet almond oil, this mask penetrates and coats each hair strand. There are so many high-end masks out there, but I can honestly say that this one rivals them all.

Lastly, it seems like everyone uses coconut oil for some this or another, and it can definitely be used to condition hair if need be. If you are not able to constantly go in for professional treatments, coconut oil is a wonderful at-home remedy.

Hair of Your Dreams

Mermaid Hair

Mermaid hair, Beta Fish Hair, Unicorn Hair…Whatever you call it, it’s dreamy and it’s happening now.

The pastel hair trend definitely rules the roost now and you can get involved with some of Aveda’s high lift colors or enlightener. It’s a commitment, but it’s glorious to be able to see your hair go from natural to fanciful.

There’s nothing new about crazy hair colors but now it’s become a lot more prevalent and a lot softer in hue. These soft shades are achievable when your hair has been lightened enough. They look great with long or short hair.

Shades like lavender are insanely easy to maintain with Aveda’s pigmented shampoos and conditioners. So, if you’ve already taken the plunge and want to return the technicolor to your tresses, try Blue Malva Shampoo and Conditioner. It adds a silvery, cool hue back to hair that’s become brassy or lost its luster. The shampoo is gentle and suitable for all hair types and the conditioner deep conditions hair.

If you’re going for a big change to your hair, why not make it of the mythical variety?

Embrace What’s Yours

Curly Hair

For the past six years, I have been altering my curl pattern: keratin, Brazilian blow out, and at home relaxers. At the time it was all great. I was getting those long beach waves I’d seen in Allure or Vogue. I felt like I needed to be something I wasn’t in order to “fit in” and feel sexy and confident.

When you’re in middle school, your body is awkwardly changing, your face doesn’t fit the rest of the picture, you have braces, and your curly hair just doesn’t cut it. Throughout high school, I styled my hair constantly. I saw the curl permanently change from beautiful tight ringlets to looser and looser curls, eventually turning into awkwardly straight/curly hair.

I didn’t understand how beautiful my old curls were.

Since attending Cinta Aveda, I’ve been trying to transition to my old curls again, returning to my roots. With all these style gurus around me, I got to ask them a million questions about how to get a curl back again!

I’ve been emptying my pockets on products for my poor hair, and I’ve finally found a certain routine that gets them to ringlet again. They are coming back to life!

Yes, there are days when I feel like I want to flat iron my hair, making it picture perfect and obtaining a certain look. But mostly, I feel like myself again–fully myself.

As a word of advice, embrace what’s yours.

Haircare for Chemically Treated Hair

Woman with Chemically Treated Hair

After-treatment care is crucial for lightened hair. Let’s face it, breakage is a nightmare. The texture of highlighted or lightened hair may feel dry and like hair.

Here are some tips for keeping your locks luscious and healthy after a chemical process:

  • Shampoo less

    Shampooing less can sound scary. But every day shampooing can strip your hair of natural oils leaving your hair dry and even turn your ashy or golden locks brassy. Try to shampoo every other day, use a dry shampoo, or just condition and skip the shampoo. You can put your hair in a bun or a ponytail on the days you don’t wash it.

  • Hair Masks

    Use a hair mask treatment at least once a week. This type of treatment will restore proteins in the hair. Furthermore, your hair will feel softer and not as dry.

  • Deep Conditioning Treatment

    Most salons offer professional deep conditioning treatments. Usually, you can do them once a month. They are more concentrated than your at home hair mask.

  • Use Fewer Hot Tools

    Skip the blow dryer and try air drying. If you’re going to use a flat iron or a curling wand, apply a heat protectant beforehand to minimize heat damage.

Braids For Days

Woman with Braid

Braids are nothing new in the world of hair but, right now, they are hot. From Youtubers to Rihanna’s ID Magazine cover, we can’t get enough of them. They’re a great way to give yourself perfect next day hair and to have an easy updo that can go from the office to a night out.

I’ve been wearing braids since I was just a kiddo and love them for myself and others. As in any styling situation, product options abound and it really comes down to the results you’re looking for. So, here are some top tips!

  • Easy “Day Two” Hair

    Try a little hair potion at your roots and a deep side part with a French braid resting on your shoulder. It emits a poised and understated elegance rather than a ‘no time to style’ vibe.

  • Commuter Hair

    A super easy option is to wash your hair and add your favorite prep or leave in conditioner. I’m a big fan of Aveda’s BeCurly Style Prep. Add to damp hair and dry it about 80%. Now you can add a little Texturizing Crème or a hold product, part your hair down the center, and braid into two buns. Let your hair air dry while you do your make up or commute, etc. When you take out your braids, you’ll have perfect beachy waves!

  • Fun Updo

    This is a fun option if you have more time and are happy to put in a little more work: start similarly to “Commuter Hair” but dry hair completely, substituting Smoothing Fluid for Texturizing Crème. This will help control fly-aways and leave your hair silky and smooth. Section your hair into a top and bottom half. Curl the bottom and leave it untouched. Begin a french braid where you normally part your hair and wrap it around so that you have a braid crown with romantic curls flowing beneath. Use a few bobby pins to hold it in place, spritz a little hair control, and you have a hairstyle that will break Pinterest!

The Beauty Of Balayage

Balayage Hair from the BackBalayage has blown up in the past couple years. It’s very popular among celebrities and salons all over the world. The beauty of balayage are sunkissed highlights that look like natural pops of color.

One reason people are obsessed with this hair trend is because it’s low maintenance. The highlights are painted free-handed, and away from the root, with no lines of demarcation. When your hair grows out, you don’t need to get it retouched every four to six weeks. Some people even go up to six months without touching it up. Typically, the base color isn’t lightened, so the grow out is beautiful. It’s versatile—the look can range from natural to dramatic. Think “beautiful sunkissed goddess”; it’s never boring, and it can be downright amazing!

Personally, I’m obsessed with this hair trend. I don’t feel like it’s going away anytime soon. I have been balayaging my hair for the past two to three years and I never get tired of it. I can truly say I’m possessed!

The American Wave: Curls are Back

Models - The American Wave

A few weeks ago, I stopped into Dre Holder Salon to visit one of their stylists, who is also one of my good friends. It wasn’t too busy, so some of the other stylists were on break just chatting about some of the new hair trends. However, there was one that really stuck out to me that I wanted to share: “The American Wave.”

The American Wave was pioneered by one of New York’s master stylists, Nick Arrojo. He defines the American Wave as “a professional salon service to create soft, natural-looking, wave and curl patterns, bounce, body and movement for those that want to make the graceful elegance and individuality of texture a part of their hairstyle and identity.”

Nick Arrojo utilizes a system of ‘soft tools’ that reduces the stress on the hair. The techniques he employs, and teaches to others, ensure that the textures that are created are always contemporary, fashionable, and wearable. The system also uses a specialized waving lotion that reconditions the hair for a smoother cuticle filled with life and vitality, not dryness and damage; instead of chemical compounds, American Wave smells like eucalyptus.

As a wave, texture, and volume enhancing service, it creates a range of customized looks, from cascading beachy waves to increased fullness and bounce to curly shapes and styles. The four service options include The Beach Wave, Style Support, Expanded Curls, and Color Wave.

  • The Beach Wave: Using a vertical drag wrap soft tool technique, this style marries straight and wavy textures to create the sexy, tousled beach waves on the vanguard of fashion and beauty trends.
  • Style Support: For clients with fine and/or straight hair, Style Support uses a new spin on soft tool wrapping techniques. It adds volume and texture to hair that lacks life and vitality by creating a resilient consistent wave pattern that helps create better blow-dries and hot-tool styles.
  • Expanded Curls: For those with curly hair, Texture Specialists use a round soft tool wrapping technique to create buoyant and resilient wave and curl patterns that are healthy, frizz-free, and fun.
  • Color Wave: Color Wave allows for any of the American Wave styles to be applied to lightened hair, so you can pair bombshell blondes with bombshell waves and curls.

Since its launch in 2012, American Wave-made hairstyles have been featured at a cornucopia of global hair and beauty shows, shared with thousands of American professionals, and inspired American Wave editorial images and videos. In the salon it is used on clients who want to make the timeless elegance, beauty and grace of texture a part of their identity. Meanwhile, the technology, techniques, and results have featured everywhere from The Today Show to The Chicago Tribune to Vogue, Cosmopolitan, and Allure.

Now is the time to embrace your curl, and Nick Arrojo is “proud to be on the front line of the texture trend and to be part of a healthy, free-spirited and unrepressed approach to beauty.” He feels that, “hair should make you look and feel young and carefree, sexy and fun and fabulous. So boost your body and bounce, enhance your natural texture, make your roots pop, create sexy, tousled beach waves and curls suited to the easy-going and versatile fashion and beauty zeitgeist.”