Beauty Business

Makeup Artists Don’t Need to Wear Makeup

I believe makeup should be used as a tool to enhance natural beauty, not as a mask to hide behind. I would like to reset the standard—makeup artists should be skincare professionals and have some background knowledge of what skincare products can do to improve the canvas upon which they work. But they don’t need to wear makeup themselves when they work.

In the world of esthetics, it is our job to help uplift and encourage the confidence and inner radiance of our client. We wear black as an industry standard and, in my opinion, it is so we blend into the shadows and make our clients shine. When our clients leave our chair, we want them to feel like they are as beautiful as they can be.

Wearing makeup is often done to show that we have the answers to help our clients find what makes them feel beautiful. But I don’t we need to wear makeup ourselves. Instead, we need to exude the passion and confidence in our skills. Hopefully our skin is clear. Our kind, helpful personalities are all we need to help our clients in finding the right colors for their personal color palette to achieve the look they want.

In the film and television industry, makeup artists work hours that are very long. Their days can start as early as it takes to get everyone done and camera ready for the time the day’s first scene is scheduled to shoot. In my life, that has been as early as 3:30 am or sometimes even an all-nighter. Our job is to care for the talent and their look, not for ourselves. If a makeup artist was on set and dolled-up over the top, it could be considered a distraction to the crew members—it tends to be a male dominated field — or the actors who don’t want a member of the crew stealing the spotlight.

Makeup artists should be able to talk about their products with confidence and ease. Most importantly, they should be able to use their true skills to use the makeup on the client. Since we are in the beauty world, some makeup artists want to show that they are up with the latest trends and always have a full face on. I’m not trying to take anything away from anyone. But I’d like to suggest that a bare, fresh face is something to be valued and acceptable in the workplace for makeup artists and skincare professionals.A makeup artist applies makeup on a woman.

Teacher Spotlight: Ashley

As a student at Cinta Aveda Institute, one has so many expectations for their career after graduation. Whether working at a spa or salon, or owning your own, there are many directions you can take. Students often have peers or classmates within the industry, helping them to gain exposure and network.

We also have the fortune of having some of the best teachers within their field who are skillful at teaching techniques and modalities, both traditional and modern, that help students learn and cultivate their chosen area of expertise. Their one on one advice and tips, along with classroom demonstrations, expose students to new and exciting ways to enhance their skills.

Ashley is one of those teachers. A former student at Aveda, and a staff member of Cinta Salon, Ashley has a wealth of knowledge to share. I had the opportunity of asking Ashley a number of questions to help perspective and current students make the most out of their experience at Cinta Aveda and ways to help them prepare for a career in the Beauty Industry.

Why did you choose Cinta Aveda?
The beautiful institute, having two programs in one, was better than the other schools I looked at.
What was your area of study while at Cinta Aveda?
The Esthiology program.
How would you compare Cinta Aveda to other institutes?
Better education, more professional, most educated instructors, great products.
What was your focus?
Makeup, skin care, eye lash extensions and to become a well rounded Esthetician and get my license.
How did you develop your skills?
Practice and obtain employment teaching makeup and giving personal beauty advice to clients.
How would recommend a student make connections within the beauty industry?
Take classes wherever you can, network with peers, take free beauty classes at Sephora stores, look into Model Mayhem and network with good quality photographers, and stylists. Volunteer at the Academy of Art to obtain photos for your portfolio. Connect with social networks and promote your skills on LinkedIn.
Did Cinta Aveda help you make connections?
With peers, new clients, Academy of Art Fashion Institute, new opportunities at my current job within Sephora.
How did your connections help you after graduation?
Continue growth at the Cinta Aveda Institute and the Cinta Salon.
Are you still in touch with your classmates?
Yes, on Facebook and phone.
Were you able to build a portfolio while in school?
Yes, but I had one before I started school and I continue to build it.
How should one go about building a portfolio?
Trade for prints with photographers. Use Model Mayhem. Photograph your work. Get certificates and put them into your portfolio book.
When applying for jobs, is a portfolio necessary to show perspective employers?
Yes.
Did you extern while in school?
No I worked at Sephora and in cosmetics for 12 years prior to attending school.
What was your favorite part about attending Cinta Aveda?
Learning facials, waxing, and taking real clients.
Would you recommend Cinta Aveda to other perspective Estheticians?
Yes
What should a newly certified Esthetician expect when looking for a job within the industry?
It’s competitive. You may have to start out as a receptionist or apprentice for a while before they hire you on as an esthi. I had some places tell me I needed to have a year’s experience at the location before I could take clients there. Be ready for baby steps into a clientele and continue your education after school.
What would you suggest people do to give them the cutting edge when applying for work?
Have as many skills as possible for the environment where you want to work. Project a professional, positive, personable attitude and be flexible.
Is there anything you’d tell a prospective or attending student to make the most out of their experience at Cinta Aveda?
You’re only here once so make the most out of it. Learn as much as you can, and have fun, but take it seriously. Be nice to your instructors, because they are here to help you grow and become the best you can be.

Being in school opens doors for you in ways that you may not have expected. There may be opportunities in areas that you never considered, like working for a magazine, film, theater, or in a spa. Read trade publications, blogs, and take advantage of making connections at school. That will help to broaden your perspective or even change your career path.

Having access to the Cinta Aveda job board, externships, the creative team, and talking with instructors like Ashley are helpful ways to gain insight and experience you need to help you build your career.

Specializing vs. Generalizing in the Salon

Imagine yourself on your last day of cosmetology school. The world is now your oyster! So many decisions to make; and perhaps one of the most important ones to your career is whether or not you’ll specialize in either cutting or coloring, or whether or not you’ll generalize and specialize in both! Other than having a passion for either cutting or coloring, what are the benefits and drawbacks?

Why would someone Specialize versus Generalize?

  • Colorists, or Color/Cutting Specialists, kind of get to set their own prices once they’ve established themselves. Can you imagine deciding how much you want to be paid for doing something you love already?
  • You’d literally be filling your day always doing things you absolutely love to do—and only the things you love doing. If you really love one thing or the other, imagine only doing the one thing you love. Sounds glorious if we’re being honest.

Girl Thinking

Why would someone Generalize versus Specialize?

  • When beginning your career, it may be more financially beneficial to generalize. You get to do more, and can double book yourself.
  • Clientele can easily transfer from one stylist to you if you generalize. For example, if a specific cutting specialist isn’t available to do a haircut, but you are, you’ll be able to take that haircut and add that client to your clientele.
  • Plus what if you just love to do everything? Why would you choose to limit yourself to only doing one thing?
  • What if you don’t know which you enjoy doing more? What better way to find out, while furthering your education in a salon environment, and sharpening your skills? There isn’t a better way.

Before making serious decisions, it’s always good to reflect on the things you love to do, and the things you don’t really enjoy all that much. There are lots of things to take into consideration, make sure you think about all of them.

Most of all, enjoy your life as a licensed professional. You’ve absolutely earned it!

An Interview with a Former Student

I first heard about the Cinta Aveda Institute from my current roommate, Nora Romick, who attended the Institute in 2013. She is one of the reasons I took a tour and decided to pursue a career in the Beauty Industry.

Nora graduated from the Cosmetology Program in July of 2013, and has since gone on to assist at many high profile salons here in San Francisco. Since Nora has been so successful I have decided to share her wisdom here on this very blog.

Why did you choose to attend Cinta Aveda Institute?
I toured a lot of schools—Marinello, Alameda Beauty College, and Paul Mitchell. I chose Cinta Aveda because of the flexible schedule, and the price was lower than many of the other schools. And I liked Aveda’s mission.
What was your favorite memory or experience while attending school?
Halloween. Because it’s always fun to dress up, and we got to do hair while in costume. One of my classmates did a grandma’s hair while in a hotdog suit. I dressed up as one of my teachers named Joel.
What advice would you give to someone looking for a job right out of school?
Interview at multiple salons because it’s hard to tell what a salon will really be like until you’re there. Extern as much as you can, and go to the Career Fairs. You meet so many salon owners.

From the Graduation Celebration of June 2013.

Why The Cinta Aveda Institute?

After working in corporate America for over 12 years, making a career change was not a decision I could take lightly. I was successful, had somewhat climbed the ladder, and was making a decent salary. However coming home every night and not having a feeling of fulfillment was eating at me more and more. Until one day about three years ago I randomly decided to look up schools in the Bay Area on Google and make appointments to view them and see exactly what it would take to attend.

Part of the reason I was hesitant in making my career change to follow my passion was due to the fear of the unknown. I was not satisfied at the end of the day with my current profession, and I definitely knew there was a void due to the lack of passion, but that didn’t take away the anxiety of the unknown.

The unfortunate thing is I never ended up going to school that year or the next or the next. My nerves go the best of me. The best way to say it is that I was scared. I was scared to drop everything I had worked so hard for: my career, my salary, the job I went through a ton of interviews to secure. However every day, month, and year that went by, I just kept wondering if I was making the wrong decision.

In 2014 I felt it, I knew it was my time. I live in Vallejo, CA and there isn’t much here in the way of beauty trade schools. I chose three schools in three different locations. All were locations I knew I could get to on a daily basis: Napa, Pleasant Hill, and San Francisco. I knew that San Francisco would be the most challenging but hey…why not? Plus it was Aveda, I have used their products for years. Cinta Aveda Institute was the one I was most interested in based on their website.

The Napa school was not my at all interesting and a huge disappointment especially since it was in my hometown. I did like the Pleasant Hill school and went through all the paperwork and application process and almost passed up on my Cinta Aveda tour. But something told me to move forward with it and I’m glad I did. The Cinta Aveda website absolutely portrayed the image that I got on my tour and the people I got to meet on my short journey at the institute that day. It was trendy, fun, full of life, pop culture, science, art and heart. It displayed a culture that the previous two schools could not match with the Student Salon and Spa.

The truly great thing is that when I went in to see the admissions counselor at the Cinta Aveda Institute she did her very best to help put all my worries to rest even though I myself wasn’t completely sure which directly I wanted to go in. I also went through paperwork and spoke with financial aid that day and knew that this was going to be my institute. I should be behind those red bricks getting my Aveda education.

After our tour we spend a good chunk of time going over the several professions and doors that I will have opened for me as an Esthetician, and where and who I could work: Makeup Artist, cosmetics company (Mac or Benefit), working with burn victims, salon/spa, hotel/resort, wax specialist, educator…and the list goes on from here. So after our appointment—and yes that was the same day I signed my contract—I had a new challenge. Admissions was so sweet and had me enrolled in the next Esthiology class, and I got the last spot. What was is it I wanted to specialize in?

I have always had a love for makeup, so I sort of knew I would love to deal with makeup. I also am obsessed with my brows and making sure they are absolutely perfect. But would that same desire filter through to what I want to do for work? Well, surprisingly enough, it did. Now that I’m more than halfway through, with what I call one of the best decisions I’ve made to date, I realized that one of the things I excel at are brow waxes and eye makeup. I am also amazing at being able to provide a fantastic facial. This is not to say that I do not have a ton to learn—don’t we all?

I have not decided exactly where I’d like to work after school, but I still have a little bit of time left. I’m confident I will have made that decision when it is time to graduate. The great thing is that I’m in a great position. I have too many options rather than not enough. That is just another perk of such a great industry!

What to Remember When Taking the Esti State Board Exam

If you are at the point of taking your Esti State Boards, please read this! I just finished taking this test, and I have to pass on my experience.

I wish I would have been more confident. First of all, You will be the only one prepared for the exact test…written and practical! What Shayna taught you is the exact practical, period!

The study guide…study it! It is the best!

When taking the test, try and stay the night there. Don’t stay by the testing site because there isn’t much to do there. Go a couple of exits up and stay where the mall is. You have to relax and have dinner. There are lots of restaurants to chose from. Do not study! Go get your kit the day before. They walk you through the mock test, about 20 mins, to get to know your kit. Just separate the massage and mask bag. You can do that at the rent a kit place. After you go through your kit, do not open it again until your test time! Don’t! What we have at school is the exact version of this kit! By the way, your fellow test takers have no idea what they are in for, but you do! Keep that in mind!

Be confident! That was my problem. I knew everything, but I was scared of the element of surprise! There is none! I’m here to tell you that!

Hopefully at least one of your classmates has the same test date as you. If so, get a room at the same place or share a room.

Here is what to expect:

It’s very institutional and they keep it mysterious. So you wait in a very plain waiting room. They call your name and separate the applicants between two proctors, but you will be in the same testing room, all computer workstations. The picture you take at test time is the same picture you will have on your license. Just so you know! Take your time to answer; you can go back to it if you are unsure. It’s not final until you are very, very sure! You have two hours. Study what Shayna gave you to study!

Practical: For the love of all the money you’ve invested, you’ve got this! You will be nervous! Get over it! They know it! Just pretend you are in theory preparing for this. It’s literally the exact environment. I messed up on the stupidest things. You might, but not nearly as much as you think. If you forget to do something, go back and get cover it. Sanitize!

The only thing that was frustrating was at the end. All the people you take the test with are in the same room finding out if you passed or not—which you will not fail! But they call each person up to the “window.” You’ll see what I’m talking about. When the agent asks to verify your address, you passed! I think they leave the ones that don’t pass—which is highly unlikely for any of you—until last to save them from humiliation. Everyone passed, and even the ones that I know that were totally screwing up!

It’s truly a bonding experience with those you will never see again in life. I just wanted to shed some light on what to expect.

You have this! Cinta Aveda Institute totally prepares you for this wonderful career you are embarking on!

Good luck!

The Beauty of Makeup

The purpose of makeup is to transform the face to appear more beautiful to other people. It is used for people to look more presentable by covering up redness, patchy and uneven skin tones, and to accentuate the best features of a person’s face, like their eyes or lips, for example. In turn, since one’s appearance to the outside world is improved, makeup helps to boost one’s self-esteem. However, if makeup is applied in a way that draws too much attention to an unattractive scar or neglects to cover up a blemish, it can have the opposite effect and detract from one’s appearance. For this reason, a good makeup artist knows how to enhance the best features of any person’s face. Some main points to consider when applying makeup:

  1. The Consultation: A good makeup artist needs to know the occasion for which the makeup is being applied. Daytime makeup is much more subtle and has a lighter application than makeup for a nighttime event. To choose the appropriate color palette, the makeup artist also needs to know the color of the clothing that will be worn for the occasion.
  2. Preparation: Practicing proper sanitation methods in station set-up is key—no one will return to a makeup artist who uses dirty brushes and equipment, or who does not wash their hands before applying makeup. Also, understanding a client’s skin type and properly prepping their skin, whether oily or dry, is very important before applying makeup. It is so important to start with a clean canvas! Cleansing the face of any oily buildup or old makeup is important as a first step. Applying the best toner and moisturizer for a client’s skin will allow for a smooth makeup application.
  3. The Application: Apply a primer and then foundation as the first step. There should not be a line of demarcation between the makeup and the client’s skin on their neck, so be sure to blend, blend, blend until there is a gorgeous flow from face to neck. After the foundation, apply bronzer, if desired, and some blush to the apples of the cheeks. A light dusting of translucent powder will do two things: It will help set the foundation and blush, and also give a nice matte or glowing finish, depending on the powder used. Next, apply eye shadow, eye liner, and mascara, always taking into account the client’s eye shape and color. The finishing touch will be a lipstick or gloss that either subtlety complements the eyes, or perhaps, by using a richer lip color and liner, is the main feature that is highlighted on the face.
  4. The Presentation: After the makeup is applied, hand a clean and lovely mirror to your guest to see their glowing and transformed new look! The beauty of makeup is that it is temporary. If your guest is unhappy with their new look, simply remove the makeup and start over.

Have fun! Applying makeup should be a fun and creative process for the makeup artist and their client, so get out there and have a blast!

The Importance of Customized Salon Hair Color

Good Hair ColorIn the age of Pinterest and Instagram, it’s hard to tell if the hair you’re looking at in a picture is gorgeous because someone went to a genius colorist, or if it’s gorgeous because someone likes to go a little heavy on the photo filters.

You can guarantee breathtaking hair color for yourself by going to an experienced colorist who takes pride in the art they create on the canvas that is your hair.

If you’ve ever been to a hair salon before, there’s no doubt you’ve heard stylists talking about how awful drug store hair color can be for you hair. It’s not an unfounded claim! Drug store hair color is something you have to hope works. I just feel like you should know your hair color is going to look the way you want it to, not just hope that it does. The only way to absolutely guarantee that 90% of the time is to get your color at the salon.

There is no knowing the exact amount of hydrogen and ammonia being used in store-bought hair color. When you get a color service done at the salon, however, they can tell you the exact amounts of all ingredients being used. This is essential information if you know that you have allergies, or are particularly sensitive to certain chemicals commonly used in any artificial hair color.

Health and safety benefits aside, it’s important to get your color services done at a salon because of the quality of the experience. If you want to look like you have expensive hair color, but only want to pay $7.00, you’re going to go walking around looking like you have seven dollar hair. Most people don’t trust themselves to cut their own hair if they know that they don’t know the science behind hair cutting. Why should hair color be treated any differently?

Leave the hair coloring to the people who know it best!

Indie Cosmetics

The majority of makeup brands you find commercially can be traced back to just a handful of umbrella companies. Makeup tends to use the same ingredients so it’s not unusual to notice similar results and ideas across brands.

An alternative to this is to seek out small independent cosmetics companies. The indies are taking off in this culture of easy online marketing and social media. They occasionally have a small presence in shop displays or sell at craft or trade fairs, but the majority of indie business is done online.

These cosmetics are often handmade—not made in mass batches—and are always cruelty-free. Small companies can’t afford the expense of animal testing anyway. Many indie companies are vegan or offer information about any animal ingredients they may contain.

It’s a requirement for all U.S. cosmetics that they have their ingredients listed somewhere—often on their website. If they don’t, beware.

It’s nice to support a small business instead of a big corporation, and the people in the indie cosmetics world tend to be a community of people who have a real passion for makeup and beauty. If you worry about the accountability and quality of these products, look up reviews. They should be easy to find on social media, blogs, and review sites. These companies are also relatively easy to personally contact with any questions through email or social media.

Often beauty blogs are a good resource to find hidden gems. Etsy can be a great place to find these businesses as are Pinterest and Instagram. Indie makeup can be a lot of fun and open up a whole new world beyond the usual cosmetics counter.

Eyelash Tinting

People often tint their lashes as a good alternative to mascara. The three colors that are most popular range from the lightest brown to the standard black to deepest blue-black.

Along with your brow shape, eyelashes help to define your eyes. Having a deep dark lash line can take your eyes from barely noticeable to defined. Here are a few tips you can use when tinting your client’s lashes.

Make sure the lashes are clean and makeup free. If using a makeup remover that is oil-based, make sure that any leftover residue is removed as well.

Prepping the area is key to providing a clean and error-free application. Prepare the area around the eye with Vaseline. Use a q-tip and swipe the Vaseline under and above the lash line, making sure to stay clear of the actual lashes. This created a barrier and prevents the lash dye from adhering to the skin.

Place a clean protective pad under the lower lash line. This covers the skin below. The client will then close their eyes and the application can begin.

I prefer using a plastic cuticle pusher to get as close as possible to the lash line. Once the tint is mixed, I then apply the product by pressing it into the lash line and sweeping it down the lashes. I start from the middle and work my way to the outer ends making sure the lashes are completely saturated. Check to make sure there is no dye on the skin. If there is, immediately use a q-tip to remove the product, as it will stain.

Make sure the client is in a comfortable position as they will be seated with their eyes closed for about twenty minutes. Once the time is up, I remove the cotton and then dampen 4×4s with warm water and gently swipe the lashes from the inside out until all the product is removed. I have the client look up and I gently swipe the lower lash line as well.

Hand your client a mirror to see the ending results. Ta da!

Threading

Threading ProcedureThreading is an ancient method of hair removal. It originating in India and can be traced back over 6,000 years. It is one of the oldest methods of hair removal still practiced.

When shaping eyebrows, threading allows for a more precise shape. Rather than tweezing single hairs—or waxing clusters of hair—threading removes lines of hair at a time; this results in a crisper, defined line. Because it epilates hair at the follicle, threading is a longer-lasting method of hair removal. Threading is also completely sanitary. The only object which touches the skin is the thread itself, which is disposed of after each use.

The threading technique uses no chemicals, and the top layer of the skin is left untouched. This makes threading superior to waxing because it is safe to use on all clients—even those with rosacea, or those being treated with Retin-A or Accutane.

Because the threading procedure is safe for everyone, it has been growing rapidly in popularity. Now salons and spas everywhere are offering threading as a service to their clients.

Straight Razor Shaving

Straight Razor

The one thing that barbers are allowed to use that cosmetologist cannot is a straight razor. Straight razor shaving is usually only done in barber shops. You can use the straight razor for cleaning up around the neck, doing line ups, face shaving and beard line ups. In traditional high end salons, you are not allowed to use clippers, let alone a shaver.

How to straight razor shave the Aveda way:

  1. Apply hot towel over the face.
  2. Massage face with All Sensitive Oil.
  3. Apply Aveda Shaving Cream over the oil.
  4. Apply another hot towel.
  5. Apply hot lather all over the face.
  6. Begin your shave going with the grain. Use another hot towel and apply more lather as needed, if the hairs start to pull.
  7. Finish with a cold towel to close the pores.
  8. Apply Aveda After Shave.

The only way to get comfortable and fast at shaving is to practice as much as you can while in school. Before I shaved someone else, I shaved my arms and legs to get the feel for it. Knowing what angle and pressure to use is really important so as not to cut your client. But usually some people spot while getting a shave, so if that happens, just take the correct precautions. Always let your guest know if they are bleeding, because it’s nothing to hide. They will see it later anyway, and telling them helps build the trust they have for you as their barber.

Rebooking

As a good stylist, I try really hard to get my clients to rebook with me. Retaining clients can be a challenge sometimes, but the key is just practice. When you are with your client, pay close attention to what you say to them and what comes naturally to you. In the beginning of your service, you need to not only get to know your client’s hair but also pay attention to their personality.

Here are some good questions to ask to help learn what your clients expect from you as a service provider:

How was your last hair cut?

You can learn so much from this question. If they were happy, ask why? What was it that made that experience a good one? If they weren’t happy, find out why, and keep it in mind so that you don’t repeat the mistake of the last stylist.

How often do you come here to get your hair cut?

You will find out if they are a regular client or a once-and-a-while client. If they are a regular client ask about their last experience. They didn’t rebook with that last person, so it’s important to find out why.

If you find out your client does not come often, keep that in mind for later. You may wish to education your client on why it’s important for them to come in regularly.

What would you like to get from your experience today?

This is my favorite question because it lets your client know you care about their time and experience. It also helps you know more about your client and how you should provide for them.

The best advice I have been given is to be a good listener. Repeat everything back to your client, and make sure you’re both on the same page.

After you complete your service, tell them you want to see them in how ever many weeks. Usually they will rebook with you. You have their trust and they feel like you care about their well being.

The Power of Positive Energy and Intentions

One of the most important things I have learned while being in school is the power and importance of positive energy and intention.

I have always been a strong believer in the power of positive energy. I believe that if you stay positive in your thoughts and actions, good things will happen. However, I really was unfamiliar with what was meant by intention.

I first heard about intention from a massage therapist with whom I work. She said that if you always have good intentions during a massage, then your guest can only receive those positive intentions. But if your intentions are in the wrong place, they are almost guaranteed to be felt by your guest.

I heard this discussed again while in school and, by that point, I was really interested in trying it myself.

Now, I practice positive energy and intentions during every facial I perform. I like to spend a few moments before and after the treatment, with my hands touching my guest, either on their shoulders or on the sides of their head. I take a few deep breaths, and think to myself what I hope my guest will receive during their treatment, both physically and mentally. Maybe it’s glowing skin or the gift of relaxation. By just taking these few moments to pass along my energy to my guest, I have found that it really does result in a better experience.

There is nothing I love more than the feeling I get when someone is genuinely happy with the service I performed, and they leave feeling better than they did when they arrived.

Getting a Manicure

Most people have gone to a nail salon or spa for a manicure. Some places are better than others. I have a favorite place that I like to go, but what happens when you’re out of state, or your favorite place is closed? How do you know that you’re going to get the same level of service that you get at your usual place?

Do you going to Yelp and read reviews? Do you rely on a friend who seems to know what they are talking about? Do you take the time to go online and research the health code scores over the last several years? With all that, even the top places can still give you bad service. So here are a few tips and things that I want from a nail salon.

Manicure Close-up When you first walk into the salon, has anyone greeted you? Look around to see if you can locate a recent health code score—they’re required to be publicly posted. Always make sure that the person doing your nails has a cosmetology or manicuring license. You always want to be sure that any beauty professional performing service for you is properly licensed. Now look to make sure that the place of business is clean in general. Before sitting down for your service, your manicurist should have taken a clean cloth or paper towel and, with a bottle of disinfectant, sprayed and wiped down the nail station. A clean towel should also be put over the nail station as you’re being seated. It is very important that your manicurist has gotten all the clean, unused supplies from proper packaging. This includes the buffer. Most places try to get away with using the same buffer from client to client, but infection can get spread that way. Relax while the manicurist is performing your nail service, but still pay attention to what he or she is doing. Never let the manicurist cut your cuticles—they should just be slightly pushed back.

You’re almost finished. You’ve got nice, pretty, polished nails and hopefully you’ve received a safe manicure with great service. Have fun and happy nails!

Social Networking

In today’s world, social media is a great way to get your name out there. You can connect with other people in the beauty world, get up-to-date on fashion, and show your talents.

Why would you want to connect with other people in your industry? Because it’s not what you know, but who you know. Being well-connected is a great thing and surrounding yourself with positive people who share your interests can be really beneficial. You never know. Stay in contact with people you meet throughout your career, because you might connect with them later on in life.

For me, social media is important to keep up with new trends and with what’s hot right now. Being a stylist, my clients expect me to be current with what’s new. I should be aware so that I can keep their look up-to-date.

You can market yourself on social networks to showcase your talents to your family and friends. Keep your profiles open to the public and professional, not personal. Your page should market you as a professional hairdresser. You can be yourself, just an appropriate version of yourself. Let the world explore your page, and get access to information on how to book with you.

Future employers might run across your page. It’s very important to sell yourself in the most positive way possible.

Social media is an incredible opportunity to expand and market yourself to the best of your ability.

Embracing a Holistic Approach Toward Skincare

November 20, 2014
By

When I first enrolled at Cinta Aveda, I knew that I had an obscure fondness for extracting sebum from the skin—and that’s it. I wasn’t too sure that I cared much about creating an urban retreat “getaway” type of experience, or making people feel at ease, or even treating people’s skin and creating long-term solutions addressing their concerns. I really just wanted to squeeze gunk out of pores and call it a day. Boy, has that changed dramatically!

Don’t get me wrong, I still love extractions. However my educators, along with experiences with my clients, have shaped my outlook to one that’s much more holistic: to treat the client in his or her entirety. Now I want to not only address the skin in its present state, but to address the roots of any problems—whether it be lifestyle, stress levels, medications, overall attitude, etc. One’s skin, after all, is an organ. It absorbs external free radicals, and is a reflection not only of the foods and beverages you put in your body, but also of the hormonal highs and lows, emotions, sleep quality, and an endless list of other life circumstances. To neglect these forces, therefore, would leave my work incomplete.

Personally, I think the holistic outlook will prove to be much more effective—for the mind, body, and soul. I am so grateful to have had by horizons broadened during my time here at Cinta Aveda, and I look forward to incorporating the mission of Aveda into all of my future endeavors.

Box Color vs. Salon Color

As professional colorists, we often struggle with getting certain clients to make the switch from box color to professional salon color. Most self-coloring clients settle for box color because “it gets the job done.” But why settle for less? Truly beautiful hair color results come out of a salon, not a drugstore. Here are a few top reasons why you shouldn’t resort to box color:

  • Can’t be customized—you pick a shade, and that’s what you get (maybe).
  • Never guaranteed—box color was formulated to alter a wide range of hair types, and hair colors. Generally included in universal box colors is a 12% or higher percentage developer; however, not everyone requires that much peroxide. In fact, most people require a lower percentage developer to color their hair, resulting in a healthier, truer end result. Where you’re starting from level-wise plays a huge role in determining your outcome.
  • Difficult to buy—not enough people realize the difference between permanent, demi-permanent, semi-permanent, and temporary hair colors when shopping for themselves. You could wind up buying the completely wrong product.
  • Harmful to the hair—box colors are designed to deliver quick, “easy” results. When formulated, they often use harsh chemicals and fillers to “get the job done” and are not designed to condition the hair.

The list goes on. Treat yourself to a color service from a professional at a salon, and experience the difference for yourself! Nothing beats a professional color application.

Home Hair Color

Aromatherapy

November 13, 2014
By

Lavender FarmAromatherapy is form of alternative medicine using plant materials—especially aromatic plant oils—to enhance psychological and physical well-being. The essential oils are extracted from lowers, bark, stems, leaves, roots or other parts of a plant.

Once inhaled, the aroma from these essential oils is strongly believed to trigger certain brain functions. Essential oils are also absorbed through the skin; entering into the body through massage or application, they travel through the bloodstream and can promote a sense and feeling of whole-body healing.

As a form of alternative medicine, aromatherapy is now increasing in popularity. It is used for many different types of applications: pain relief, mood enhancement, and increased cognitive function. There are a wide number of essential oils available, each with its own healing properties.

As a massage therapist, I utilize aromatherapy with each of my clients. Once engaged with a client, and seeing what their needs are in their session, I will deduce which essential oil will best compliment their service. For example, if I have a client suffering from a lot of stress in their life, I will choose to use a lavender essential oil. It is well known for its sedative properties and for its ability to help calm stress and promote sleep. Ylang Ylang is another great essential oil to use in a massage setting for mood enhancement. Emotionally, it is helpful with stress, anxiety, depression, and to cope with anger. I like to use it to promote a sense of happiness and gratitude.

Choosing an Esthetics Career for Life

Opportunities for Estheticians

After getting an education in esthetics, the next step is to begin a career. The industry is broad and the choices are numerous. Here are some options based on where your passion lies.

If you love performing facials or other skin and body treatments:

  • Spa/Salon Esthetician: This is the most common job new esthetician graduates seek. It consists primarily of performing services on clients in a spa setting.
  • Cruise Ship/Resort Esthetician: If you love performing services and want to travel, cruise ships are another option.
  • Medical Spa Esthetician: Performing services under the supervision of a physician, dermatologist, or other medical professional.

If you love makeup/products:

  • Make up Artist: You could specialize in a number of ways depending on where your interests lie, be it bridal, theatrical, television, or print.
  • Make-up line representative: This consists of building clientele for a specific brand within businesses. It requires a lot of travel and the ability to teach clients about product usage.
  • Cosmetic Buyer: This person can work in a variety of retail locations—a department store, salon or specialty store—ordering products, traveling frequently to trade shows, and evaluating products in other environments. A buyer must have extensive product knowledge and knowledge of upcoming trends.
  • Beauty writer, blogger, editor, or columnist: Writing about products for print or web publishing is another option.

If you love working with people:

  • Sales person/manager: If you have an outgoing personality and good people skills, you might want to use your skills in an environment that focuses on using training to sell products.
  • Esthetics Instructor: If you love working with people and want to share your knowledge, becoming an instructor could be a great path for you.

All of these skills of performing services, being familiar with products, and working with people are necessary in the esthetics field. But choosing to focus on the one path that most appeals to you can lead to greater career satisfaction and happiness.