Blog Archives

3 Main Principles To Follow when Opening Your Own Salon or Spa

When thinking about starting your own salon or spa here are some points to consider:

1) Build relationships in your business community.

Small business lenders want to know that the companies they’re investing in are headed for success. That’s why it’s so important to establish yourself within your local business community before you try to apply for a loan. It is especially essential for female business owners to build relationships in their business communities. Part of being a trusted small business is building these relationships, and this can take time. Look for small business support groups in your area, such as university mentorship programs or small business development centers. Many advisers at these organizations work with lenders, and their professional relationships can benefit you in the loan application process.

2) Have your financial information organized

Nothing will get your loan application denied faster than having your finances in disarray. Lenders need to verify all the information you give via documentation, so having the necessary statements and reports organized and ready for review will demonstrate that you’ve done your homework.

3) Make sure you’re paying your bills on time.

Seek out women-specific lending programs. Lenders also generally require that recipients have some sort of collateral to put down on their loan, so be sure you have some money put away before you apply. In sum, know what you need and prove you’ll use it well. Being able to explain to a lender the exact proposed amount and purpose of your loan is perhaps the most important factor in getting approved, next to proving financially stability. Vague loan requests often make a lender wary, so being prepared with specific information can only help you in the loan application process.

Good Luck and follow your passion!

The Many Uses of Lavender

0TzSpSkilDZ-PpqJuBRggEjk4-f4okY-njg60JtsZiIThis beautifully-scented herb has been used since ancient times and still remains one of the most loved and revered of all essential oils.

Aromatherapists feel that lavender essential oil is the most versatile because of its many healing properties and considers it one of the best essential oils to have on hand.

Lavender calms anxiety and provides natural stress relief.

Throughout history, people have turned to lavender for all kinds of ailments including acne treatment, skin disorders, digestive complaints, pain relief, and to prevent and treat infections.

LAVENDER HAS BEEN USED FOR:

• Pain relief

• Headaches and migraines

• Muscle aches and sprains

• Menstrual cramps

• Allergies

• Asthma

• Relaxation

• Anxiety

• Depression

• Inducing sleep

• Digestive distress, gas and colic

• Inflammation

• Burns

• Insect bites

• Chicken Pox

• Acne treatment

• Dermatitis

• Insect repellant

• Dry skin

• Muscle relaxant

HOW TO USE LAVENDER ESSENTIAL OIL

Some options for using lavender essential oil are:

Mix 5 to 6 drops of Lavender essential oil to your bath water if you have dry skin.

Diffuse 10 to 12 drops of Lavender into the air during your workday for natural stress relief.

Add 2 drops of Lavender per ounce of your favorite lightly scented, unrefined organic oil (like almond oil or olive oil) for a body oil with all the benefits of lavender for improving your skin, relaxing your mind, warding off insects or helping you sleep.

The unrefined organic oil you choose acts as a “carrier oil” for lavender (or any essential oil, for that matter), which dilutes the oil and carries the beneficial properties into your skin.

7 Fun Facts about Make Up

LZ9jn0KvmAM9lfJohtp_dMigriLVEGMePhQadGQEhvEDuring our Esti Intro phase we studied a little bit about the history of make up and how beauty trends have evolved. Here are 7 fun facts to remind us of our beauty ancestry.

1. The first nail polish was invented in China in 3000 B.C. Unlike the formula today, the original version was a mixture of beeswax, gum, egg whites and colored powder.

2. During Cleopatra’s reign, she would soak the sails of her ships in perfume so the scent would drift to Rome before her arrival. Between this and statement eyes, she truly represented Egyptian queen beauty.

3. In the 18th century, England almost passed a law that allowed men to divorce their wives if they caught them wearing makeup. Can you even imagine that today?

4. Every year there are close to 900 million lipsticks sold worldwide. That means almost every single person in the United States could own three tubes of lipstick!

5. Neon nail polish is illegal in the United States. While many brands tout neon shades, their colors do not possess the true neon colorant. Neon within nail polish is not approved by the FDA, thus you’re most likely to find a real neon nail polish in other countries.

6. The first mascara was created by Eugene Rimmel in the 19th century. Ironically, the word Rimmel closely translates to mascara in many languages, while the word mascara means mask or stain in Spanish, Portuguese and Italian.

7. Some laws never get tossed out no matter how outdated and absurd. In order for a woman to wear makeup in Morrisville, Pennsylvania she must get a permit first. Luckily, no one is enforcing this law!

The Wonderful World of Make Up Aveda Style

Even though I am Alpha Esti student, I am not a total beginner to make up application.

I have some previous theatrical experience applying make up for the stage as well as photo shoots. During the intro phase I remember the first time we had partners and ventured into the intimidating task of applying make up on each other. I remember thinking “I got this”, but I found out that in reality, I did not!

After many layers of foundation, contour, blush, and blue eyeshadow, I stepped back and to my horror I realized I had done a convincing job at making my poor partner a characture right out of the Nutcracker Ballet!

When looking at Aveda make up the word that comes to mind is… SUBTLE.

Natural is the theme here. “To enhance and create a freshness, a pleasant face to look at” (Wise words spoken by our incredibly wonderful alpha make up educator Shawn Peltier). In other words, no need to be seen all the way to the back of the theater.

One of my guest came in for a make up service, she wanted a glamourous evening look, but she loved the natural look of Aveda eye shadows. Because it was her wedding anniversary, she wanted to surprise her husband as she does not usually wear make up. I was able to successfully apply my experience of flair and little bit of “drama” to create the exact look she wanted.

Beauty and Art at Aveda

lScxstwxfLTdsxTKuWtji72xyFERrKPMAg7Qn8aYIRoWhile at an Aveda Concept Salon or an Aveda Institute, one can’t help but notice the allure of beauty and art all around. The Aveda style uniquely speaks of etheric images beckoning us to a moment of visual wellness.

Like a palette of nature’s colorful expressions, the subtle and bold vintage water color wash you from the moment you step in. You become excited and sun drenched. In other words, an experience at Aveda is an immersion into fine art.

As an Esti student I am often reminded that my education is not just about technique, application, and product knowledge. While those subjects set the foundation to build a life long professional career from, I believe the true essence of Aveda training and service is about creating art through bringing forth each guest’s individual beauty.

I have found that the “compliment sandwich” is a chance for me to share with my guests what makes them unique. To emphasize a person’s individual and personal assets, I sometimes mentally say to myself, “what makes this guest specifically beautiful?”

I have found that a sincere compliment really helps to ease a guest into their service. I believe this gives them a feeling of connection and lets the guest know that I see and I care about them.

A finishing touch of a lip or cheek color is another opportunity to introduce to the guest the Aveda allure, so when they step out of the experience center they feel as if they have experienced not only moments of wellness from their service but have participated in making the everyday into an expression of beauty and art.

What You Don’t Know About Salicylic Acid

220pxfountainspringswintergreen (2)The other day I decided to find out more information about salicylic acid. I was curious about what this popular ingredient actually does. As Esti students we learned that salicylic acid is contra indicated for pregnant women and those with sensitive skin issues. Salicylic acid is mostly found as a featured ingredient in acne care as in the Aveda Outer Peace line and in one of my favorites, the Aveda Liquid Exfolient.

So what is Salicylic acid? Salicylic acid is a peeling agent that causes exfoliation or shedding of the outer layer of skin. Salicylic acid is also used topically in the treatment of acne, dandruff, corns, and warts.

As a beta hydroxy acid (BHA), it has the ability to penetrate into the pore (AHAs do not), so it can exfoliate inside the pore as well as on the surface of the skin, making it effective for reducing blemishes, including blackheads and whiteheads. Salicylic acid has shown an ability to improve skin thickness, barrier functions, and collagen production, it also functions as an anti-inflammatory and anti-microbial.

Most salicylic acid on the market today is synthesized from petroleum derivatives, traditionally salicylic acid has been derived from white willow bark or wintergreen. Aveda’s salicylic acid is naturally derived from wintergreen (methyl salicylate). The partridge berry, or Teaberry, was used by the American Indians for pain and fever. In the nineteenth century wintergreen was considered a cure-all.

The Aroma Sensory Journey

Woman getting head massage.

As an Alpha Esti student performing elemental nature facials, my guests will often comment on how good everything smells. I agree, and I believe that the aroma-therapeutic benefit of an Aveda facial makes for an exceptional sensory experience.

Some of Aveda’s signature aromas are highlighted in The Botanical Kinetics line.

The toning mist and the Botanical Kinetics skin firming/toning agent both contain a calming aroma featuring rosewater.

The Botanical Kinetics liquid exfoliant is enhanced with soothing and familiar aromas of Lavender extract, Witch Hazel extract, Chamomile extract, and Melissa Officinalis (Balm Mint) extract.

While the use of essential oils are becoming more widely recognized as therapeutic, plant and flower extracts have always been an integral part of Ayurvedic healing practices. According to Ayurvedic traditions, there are essential oils that benefit each elemental nature type:

  • Infinity/air: Typically susceptible to dry skin, anxiety, and hypersensitivity. Avoid sharp or strongly perfumed essential oils. Use warm, energizing oils such as camphor, cinnamon, and cypress; combined with the stabilizing, calming oils such as sandalwood, jasmine, or rose; blended in sesame oil, as a carrier oil.
  • Fire: Prone to inflammatory skin diseases; would benefit from cooling, calming oils; flowery fragrances such as gardenia, jasmine, mint, rose, or sandalwood blended in a cooling carrier like coconut oil.
  • Water/Earth: Typically oily or combo skin types; would benefit from warm, light, stimulating oils such as sage, basil, cedar, pine, myrrh in very light carrier oils.

Over centuries and across cultures, the belief holds that essential oils have the ability to advance wellness, enhance product efficacy, and bring a deeply relaxing sensory experience.