Utilizing Social Media

Social Media Apps

Social media plays an important role for branding us as individuals. As a student, we can utilize these networks now to help with our future jobs, clients, and so on. It’s free advertising for yourself and your brand.

Here are some tips for taking advantage of these powerful tools available just at our fingertips.

  • Create an Instagram Account: Make sure to document clients haircuts, colors, etc. Post these on your Instagram Account to get exposure. You may even gain lots of followers—and new clients who like your work and want to get their hair done by you. You can also post any promotions or model days going on at your salon or school.
  • Make a LinkedIn Profile. LinkedIn is a social media app for business professionals and students. On there, you can meet new people in the same industry and may even get offered jobs. Make sure you list your education and work experience. Also make sure your picture is professional looking and write a short bio about yourself. You can also list your skills there as well.
  • Use Facebook. Facebook can help keep friends and family up to date with what you’re doing at the salon and the services offered. Post photos of your work and any events or promotions happening at your salon or school.
  • Make a Pinterest: Post photos of your work with a watermark to get exposure. You can gain new potential clients this way and a watermark will help them find you or your salon.

Have fun and be creative with it!