Recurring Clients

Woman washing skin

When I started at Cinta Aveda, I didn’t know what kind of clients I would get: interesting ones, crazy ones, or quiet ones. Now that I’ve been working with clients, I’ve already had an assortment of people come in and out of my treatment room.

Lately, I’ve had many reoccurring clients coming back for treatments. I’ve learned that it’s important to create a dialogue with a client. Clients need to feel that they’re important and that they have been heard. Importantly, I need to give them realistic solutions for their problems.

To create that dialogue, and to engender a comfortable environment for the client, I ask them about their main skin concerns. It’s not just the particular problem, it’s also how it makes them feel. Are they embarrassed by it? Are they over it?

I ask about their skin care routine. I also try to understand their preferences: do they like something super easy or are they willing to take a couple of extra minutes by the sink and add some extra TLC? I get many answers. Some people just wash their face with water, while others will do weekly home peels.

After I’ve heard about their routine, I usually ask them about the products they use and try to understand what they don’t have in their skin care routine.

From that point on, I have a pretty good idea of where I can go with them and how I can help their issues.

I’ve found that the key to having clients return to me is by creating a routine that they can follow. My advice is to give your clients alternatives, and don’t give them Mission Impossible.