Can ‘Expensive’ be Cheaper?

Tarte Cosmetics Product Collection

Before I started at Cinta Aveda Institute, I’d buy all my cosmetics from the Ulta Beauty Store. Ulta displays their pricy, high end cosmetic lines and products on the left side of the store. To the right, they have typical drugstore lines like CoverGirl, Maybelline, and Rimmel London. To me, makeup has always been a “Want to Have” rather than a necessity, so I always went for the cheaper side. I figured I could find some pretty descent stuff for a low price. For years—and I mean years—I had used Rimmel’s liquid foundation and CoverGirl’s pressed powders. I was happy with the products and I never noticed any problems that I might be having with them.

Once I started school however, some of the first topics we discussed were makeup. To my surprise, I found that it is a lot more important to use good quality makeup than I thought. I learned that you shouldn’t judge a line based on their price, and that the more expensive products can be the best for your skin. The cheap makeup I was using was actually the reason I was breaking out so much, and the more I broke out, the more makeup I used.

I finally decided to take the plunge and shop on the expensive left side of Ulta. To my surprise, a lot of the brands I was interested in weren’t that much more expensive. On top of that, I wasn’t going to need as many products. I started trying bare minerals first. I used that for a couple weeks, but it made my skin itchy and it basically covered up nothing. I used so much of it that it only lasted me 2 weeks. So I went back to find something I knew would be healthy for my skin and still give me perfect coverage.

I tried Tarte Cosmetics and instantly fell in love. Tarte has easily become one of my absolute favorite makeup brands and has really transformed my face. Tarte is made from Amazon clay which helps to really get the coverage you want, but it’s not heavy on your skin. You barely notice it’s there. It also lasts the entire day and doesn’t get greasy-looking. Finally, the company is socially aware. It does many things to help people and the environment with their profits. I love Tarte and my skin finally looks and feels great because of it.